Challenged with the task of restoring shelf-safe meat in the eyes of the health-conscious consumer, SPAMbars were designed to reposition SPAM's longstanding brand as a healthy, tasteful option with simple ingredients and a fresh new look.
Specifically made as convenient snack for on-the-go consumers, SPAMbars packaging eliminates the box and allows for easy transport, tear-off and storage options.
Packaging designed for the 2018 IOPP 48 Hour Repack competition. Placed in the Top 10 in the country.
Katie Tynes and Danner Washburn (co-captains), Sarah Wood, Rowan Griscom and Shivani Shah.
